Advertisement Essays - Marketing, Advertising, Communication Design

Advertisement annon Advertising is used to promote goods, services, images, and anything else that advertisers want to publicize. It is becoming a major part of mass media. At times we may view it positively, at other times we may just skip or ignore it. In order to attract audience, advertisers use various techniques on their advertisement to make people aware of the firm's products, services or brands. Although the methods used by advertisers are infinitely, they have a common goal to persuade those who may become their customers to buy their products. An excellent advertisement will create a deep impression on its potential customers through particular techniques. I chose this advertisement because it made me feel impressed and interested about the context of the ad. The particular techniques used in the picture made feel impressed and intended to interest in the financial services of Bank of America. This is an ad about some financial services that are offer by Bank of America. The picture and text on this ad is simple and colorless. The picture shows a kid drive a toy car toward to an unknown road. He is too young to choose the right road of his next step. He is also without enough ability to make a right decision about his future. Thus, his facial expression is scared because he never known which ways he will go next and he will be soon to face his future. The text below the picture says if we blink our eyes and our kid will be grow-up soon. It implies if we are being the parents of our kid, we have a responsibility to plan the futures for our kid. We also need a financial planning right now to support the necessary expense for our kid in the future. This ad reminds us about an established firm's services, characteristics, and benefits are available through financial services provide by Bank of America. We can plan early and make a decision now then we will take a great advantage of our family.

Biography of Margaret of Anjou, Henry VIs Queen

Biography of Margaret of Anjou, Henry VI's Queen Margaret of Anjou (March 23, 1429–August 25, 1482) was the queen consort of Henry VI of England and a leader of the Lancastrian side in the  Wars of the Roses  (1455–1485), a series of battles for the English throne between the houses of York and Lancaster, both of which descended from Edward III.  Her marriage to the ineffectual, mentally unbalanced Henry VI was arranged as part of a truce in another conflict, the  Hundred Years’ War between  France  and England.  Margaret appears many times in William Shakespeares history plays. Fast Facts: Margaret of Anjou Known For: Henry VIs queen and a fierce partisanAlso Known As: Queen MargaretBorn: March 23, 1429, probably in PontMousson,  FranceParents: Renà © I, Count  of  Anjou; Isabella, duchess of LorraineDied: Aug. 25, 1482 in Anjou province, FranceSpouse: Henry VIChild: Edward Early Life Margaret of Anjou was born on March 23, 1429, probably in PontMousson,  France, in the Lorraine region. She was raised in the chaos of a family feud between her father and her fathers uncle in which her father, Renà © I, Count  of  Anjou and King of Naples and Sicily, was imprisoned for some years. Her mother Isabella, duchess of Lorraine in her own right, was well educated for her time. Because Margaret spent much of her childhood in the company of her mother and her fathers mother, Yolande of Aragon, Margaret was well educated as well. Marriage to Henry VI On April 23, 1445, Margaret married Henry VI of England. Her marriage to Henry was arranged by William de la Pole, later duke of Suffolk, part of the Lancastrian party in the Wars of the Roses. The marriage defeated plans by the House of York, the opposing side, to find a bride for Henry. The wars were named many years afterward from the symbols of the contending parties: the white rose of York and the red of Lancaster. The king of France negotiated Margarets marriage as part of the Truce of Tours, which gave control of Anjou back to France and provided for peace between England and France, temporarily suspending the fighting known later as the Hundred Years War. Margaret was crowned at Westminster Abbey. Henry had inherited his crown when he was an infant, becoming king of England and claiming kingship of France. The French dauphin Charles was crowned as Charles VII with the aid of Joan of Arc in 1429, and Henry had lost most of France by 1453. During Henrys youth, he had been educated and raised by Lancastrians while the duke of York, Henrys uncle, held the power as protector. Margaret played a significant role in her husbands reign, responsible for raising taxes and for match-making among the aristocracy. In 1448, she founded Queens College, Cambridge. Birth of an Heir In 1453, Henry was taken ill with what has usually been described as a bout of insanity; Richard, duke of York, again became protector. But Margaret of Anjou gave birth to a son, Edward, on Oct. 13, 1451, and the duke of York was no longer heir to the throne. Rumors later surfaced- useful to the Yorkists- that Henry was unable to father a child and that Margarets son must be illegitimate. Wars of the Roses Begin After Henry recovered in 1454, Margaret became involved in Lancastrian politics, defending her sons claim as the rightful heir. Between different claims to succession and the scandal of Margarets active role in leadership, the Wars of the Roses began at the battle of St. Albans in 1455. Margaret took an active role in the struggle. She outlawed the Yorkist leaders in 1459, refusing recognition of York as Henrys heir. In 1460, York was killed. His son Edward, then duke of York and later Edward IV, allied with Richard Neville, earl of Warwick, as leaders of the Yorkist party. In 1461, the Lancastrians were defeated at Towton. Edward, son of the late duke of York, became king. Margaret, Henry, and their son went to Scotland; Margaret then went to France and helped arrange French support for an invasion of England, but the forces failed in 1463. Henry was captured and imprisoned in the Tower of London in 1465. Warwick, called Kingmaker, helped Edward IV in his initial victory over Henry VI. After a falling out with Edward, Warwick changed sides and supported Margaret in her cause to restore Henry VI to the throne, which they succeeded in doing in 1470. Warwicks daughter Isabella Neville was married to George, duke of Clarence, son of the late Richard, duke of York. Clarence was the brother of Edward IV and also brother of the next king, Richard III. In 1470, Warwick married (or perhaps formally betrothed) his second daughter Anne Neville to Edward, prince of Wales, son of Margaret and Henry  VI, so both Warwicks bases were covered. Defeat and Death Margaret returned to England on April 14, 1471, and on the same day, Warwick was killed at Barnet. In May 1471, Margaret and her supporters were defeated at the battle of Tewkesbury, where Margaret was taken prisoner and her son Edward was killed. Soon afterward her husband, Henry VI, died in the Tower of London, presumably murdered. Margaret was imprisoned in England for five years. In 1476, the king of France paid a ransom to England for her, and she returned to France, where she lived in poverty until her death on Aug. 25, 1482, in Anjou. Legacy As Margaret and later Queen Margaret, Margaret of Anjou has played major roles in various fictional accounts of the tumultuous era. She is a character in four of William Shakespeares plays, all three Henry VI plays and Richard III. Shakespeare compressed and changed events, either because his sources were incorrect or for the sake of the literary plot, so Margarets representations in Shakespeare are more iconic than historical. The queen, a fierce fighter for her son, her husband, and the House of Lancaster, was described as such in Shakespeares The Third Part of King Henry VI: She-wolf of France, but worse than wolves of France, Whose tongue more poisons than the adders tooth Always strong-willed and ambitious, Margaret was relentless in her efforts to secure the crown for her son, but she ultimately failed. Her fierce partisanship embittered her enemies, and the Yorkists didnt hesitate to allege that her son was a bastard. Sources Margaret of Anjou. Encyclopedia.com.Margaret of Anjou: Queen of England. Encyclopedia Britannica.Margaret of Anjou. New World Encyclopedia.10 Facts About Margaret of Anjou. Historyhit.com.

Total shoulder replacement Research Paper Example | Topics and Well Written Essays - 1000 words

Total shoulder replacement - Research Paper Example For instance, sports-loving patients who have fully recovered from this condition are known to get back to their sporting activities that may include golf, tennis and swimming. Here it is important to first understand the idea behind the painful shoulder arthritis. This condition results from the disappearance of the normal smooth cartilage surface found in the shoulder. The smooth surface serves as the point over which the ball and the socket glide smoothly against one another. The loss of the cartilage covering consequent in a â€Å"bone on bone† joint and cause the great pain felt by patients. For these reason, replacement of the new surfaces comes handy for returning comfort. Human shoulder is comprised of three bones; humerus (the upper arm bone, scapula (the shoulder blade, and clavicle (the collarbone. The shoulder is made up of a ball- and –socket joint. Here, the ball/ head of the upper arm bone strategically fits into the shallow socket located in the shoulder blade. Glenoid is the name given to the socket. These bones have cartilages covering the areas where they make contact. The cartilage is made up of a smooth substance to help protect the bones and allow them move with ease. Synovial membrane, which is thin smooth tissue, covers the rest of the surfaces within the shoulder joint. For a healthy person, this membrane generates some fluid to lubricate the cartilage and prevents friction in the shoulder. The tendons and muscle surround the shoulder and offer stability and support. All these features make it possible for the shoulder to rotate in various ways than any other body joint. During the procedure, the Orthopaedic Surgeon surgically approaches the front part of the shoulder area through a 6† incision, but not without either a general or regional anesthesia. Here, the deltoid and pectoral muscles are first separated to allow access to the shoulder from a wider